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Branding for Electrical Bikes

Project for: England United Kingdom

A new venture from England contacted us to develop a simple visually striking image for it´s logo. BeS Electric bikes is an electrical bicycle company in London that aims to change the way londoners go to work…
We recently redesigned be bikes electric bicycles importer brand, for the second time. This fast paced business is launching an app later in 2022 and they wanted us to revamp their corporate image before that event.
We did a clean minimalistic job streamlining the logo and type, lightening up the lines and reducing the boldness on the wheels, we changed the typography family too.
We believe that this new modern and clean look is more appealing to the eye than the previous one.

In spanish / En español
Re diseño de marca para bicicletas eléctricas, este re lanzamiento para 2022 tenía que ver con la implementación de una app generada para la comunidad de usuarios, dueños y gente que ocasionalmente la usaría.
Nos focalizamos en minimizar el grosor del icono, sin que pierda lectura, y usamos una nueva familia tipográfica. Creo que esta nueva imagen es más limpia, moderna y más llamativa que la anterior..