The project was to create a social media presence for the furniture manufacturing company LoftDesign. After creating profiles on different social networks, we began with the content creation, in this case oriented to home decoration and especially furniture, thenwe worked with contests and finally we focus on the direct interaction with the community . From all the networks initially created (facebook, twitter, pinterest, google plus, tumblr, and linkedin) we find that the most used by people in our aimed target was facebook, so we focus our communication on that channel.
The results were surprising, we now have over 22,000 facebook fans in just over 6 months.