April 21st 2015: Be mobile or disappear from Google searches


Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.

Thats how the worlds bigest search engine announced that mobile sites will start ranking better than those who don’t have “mobile friendliness”

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The change implemented by google is designed to ensure that users are presented with the best search results for their respective device, meaning that sites that are not responsive, or are difficult to read on small screen devices, are likely to see a rankings drop in mobile search from April.
Having in mind that 41% of the internet trafic happens in mobile devices it’s a huge number to disregard.

Google has dropped several hints about mobile usability being a potential future ranking factor, introducing a ‘mobile friendly’ tag and a set of mobile friendly criteria in November 2014, and sending out ‘mobile usability warnings’ to webmasters earlier this year, but this is the search engines’s first direct statement on the issue.

Another big change will see Google use information from indexed mobile apps from logged-in users that have an app installed. This could result in content from applications featuring more prominently in mobile search.