This proyect was developed for a Clinical Analysis Lab. They expanded their services by not only doing all common clinical analysis but specializing in blood and DNA related analysis. They reached out of their city and explanded their services to a regional level. We developed the naming, they never had one and people just went by their owners names, but for a Regional market they were strangers and needed some type of auditive and visual cue to be recognized, so we ended using the initials for its activity wich nobody realized to use before in the industry. We added a human figure and a dna chain as a logo to relate absolutely to the activity. We developed the website, based on a WordPress platform and a variety of graphical pieces for internal and external communication.